Inappropriate keywords

What the rule requires

Keywords must be relevant. Do not use competing app or company names, trademarked terms you don't own, celebrity names, or irrelevant popular terms to game search.

What triggers this rejection

keywords containing competitor or brand names (e.g. Instagram, TikTok, WhatsApp)
keywords unrelated to the app's actual function
trademarked terms

Does your app trip this rule?

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Related rules

Guideline 2.1

App completeness

Guideline 2.3.1

Hidden or undocumented features

Guideline 2.3.2

Screenshots must show the app in use

Guideline 2.3.3

Accurate, correctly sized screenshots

Paraphrased in plain English for clarity. Not affiliated with, or endorsed by, Apple or Google. Always confirm against the official App Store Review Guidelines.