App StoreDesign
Guideline 4.3
Spam / duplicate
What the rule requires
Avoid piling on a category with a marginally different app, or spamming metadata. Apps should offer unique, differentiated value. Repeated near-identical submissions trigger a 4.3(a) spam rejection.
What triggers this rejection
- generic template-sounding description with no unique value
- description that could describe any app in the category
- signals of a reskinned template app
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